There was an organic approach to doing this beautiful story and all the elements came together in some kind of synchronicity. It felt like a logical step to bring the Pure Yin collection to the Karoo, and to gather with other creatives in a collaboration that was inspiring to us all. The energy of the land and clothing became a magical recipe to getting the images that you see here.
“Everywhere I turned, there was an opportunity to capture a poetic image. The beauty of Maya became one with the clothing and the Karoo.”
Photography: Alexa Singer (@alexasingerphotography)
Model: Maya R at Twenty Model Management (@twentymodelmanagement)
Clothing: Pure Solid 13 at Pure Yin (@pureyin_studio)
Styling: Patricia Romero (@patriciarstyle)
The powerful presence of the landscape in the Karoo is a constant reminder of the beauty in this country. The colours, the rugged nature, the distinctive smells, all conspire to make our senses aware, even when in complete silence. The Karoo was the perfect backdrop for the fashion story.
“I experienced a feeling of a constant invitation from the environment for me to pick up my camera and photograph all that was around me: landscapes, windmills, the farm houses... even the night sky in the Karoo beckoned my attention.”
Photography by Charles Johnstone (@charles_johnstone_photography)